![]() You can resurrect one of the casualties of the Quartz Crisis, and trade on borrowed good will created by a company that sold its last watch before the 1969 Astron was a gleam in Seiko's eye. You can scour history books for the name of a distinguished watchmaker to appropriate (hurry though, the pool of respectable ones is shrinking fast.) You can come up with some exotic mechanism that has a lot of novelty appeal, but which may or may not actually hold anyone's interest after the first five minutes have passed. There are a lot of different ways to start a watch company. The Value Proposition: The Meistersinger Salthora Meta Jump-Hour �C Single Handed Serenity The idea of a watch company listening to its customers about case size, dial style, hands etc. This is how Mitch gets input and advice from the most important watch connoisseurs in the world: his customers. Daily, one can find Mitch conversing with owners, collectors, and soon-to-be both on the Ocean7 forum and the Watchuseek Ocean7 forum. From the beginning, Ocean7 started building not only watches, but watch collectors. As the name suggests, Ocean7 makes watches designed to function in aquatic environments their current lineup consists entirely of dive watches.Ocean7 Watch Company is what we call a transparent operation which means they keep close, even personal, connections with the people who have bought, and will eventually buy, their watches. Ocean7 Watch Company is the brainchild of owner Mitchell Feig who knows that to make it in the watch business, you need to produce a unique and endearing product, carve out a niche, and stick to your core competencies. Review of the Ocean7 LM-2 Dive Watch From Cool graphic novel imagery for a new watch, or spon What do you think rich people under 35 are going to associate with more positively. Pshwhat is this? 1986? Comic art has defined? much of the last generation. Why has it taken until modern times to do this? Because stuffy people in luxury watch company's were afraid of diluting the "prestige" of their brands with dirty comic book. Linde Werdelin might have been the first to disseminate marketing comic imagery online (that I know of), but Urwerk had published comic content as far back as 2008 (republished here - thanks Ian).Now luxury brand Urwerk offers a new comic strip (see below to check it out). UPDATE: I just learned that I had it wrong. They still do that, and certainly are going to carry that idea into the future. While it is hard to give proper credit, Linde Werdelin is the first luxury watch brand that I know of that employed the use of comics (ahem, graphic novels) to sell high-end timepieces. URWERK Black Cobra Watch: Can Comics Sell Luxury Watches?
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